Food needs our help.
We’re creating a future of abundant access to good food, a solid understanding of our own nutrition, and complete trust in what we eat—for us all.
Regardless of your social or economic position in the world, and despite significant advancements in both science and technology over the past 50 years, we know less about the food we put in our bodies today than at any other time in history.
Something must be done to change this. It’s a bold goal, and we believe that no single organization can tackle it alone. The Food + Future coLAB is a collaboration between Target + IDEO + the MIT Media Lab, where we’re pushing the edges of technology, business, and design to create new, impactful ventures to do just that.
We have the opportunity to lead this change on a global scale and to improve the lives of billions of people. Let’s make sure we make the most of it.
We’re Solving For
As we work toward the future of food, we’re particularly inspired by the work in Open Agriculture, Tangible Media, and the Laboratory for Social Machines.
Together, we can create the future of food.
The team at the coLAB is a mix of collaborators from IDEO, Target, top academic institutions and domain experts. We work together to help craft the coLAB’s design briefs, identify and develop emerging technologies, build prototypes, and launch ventures.